What the forecast means for your next meal.

Unseen WeatherForecast

Client
Passion Project

Credit
Art Director: Jusung Yang, Cheasoo Lee

My Role
Copywriter

Climate change is threatening the food we eat. But when supermarkets are fully stocked and food is just a tap away, the crisis is easy to overlook. Meanwhile, people check the weather every day without knowing what those conditions could mean for the food on their plates.

So we gave the daily weather forecast a new job: predicting risks to our food.

THE UNSEEN WEATHER FORECAST used real-time weather data to show local forecasts alongside potential threats to regional crops and seafood. Displayed across nationwide OOH screens and digital content, it showed people not just what the weather would be, but what it could mean for their next meal.

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