Brewing. Grinding. Preparing everything fresh. Gong cha has always taken pride in the care behind every cup. But when every tea brand talks about quality and craftsmanship, how could we make that care feel more personal? We found the answer in a simple human truth:
No effort is too great for the ones you love.

Inspired by the familiar childhood ritual "Loves me, loves me not,"
we replaced flower petals with tea leaves and invited Felix, a longtime Gong Cha fan turned global ambassador, to ask a playful question:
"Does Gong Cha love me back?"

Through 우리가 사랑하는 공들인 맛(:The flavour we loved), we brought Gong Cha's brand promise, "How Tea Is Meant to Be," to life as an expression of love—showing that every little effort behind each cup is ultimately for the person enjoying it.